Friday, January 7, 2011

The Exclamation Point

-->From time to time, everyone needs a sentence which can really stand out above all the rest.  It's the kind of sentence that really makes you sit up and take notice.  It commands your attention, demands your respect, and refuses to be ignored. There is only one member of The Super Symbols Super-Team with the punctuation power to give an entire sentence this kind of extraordinary emphasis. This bold hero of intensity is: The Exclamation Point!
The Exclamation Point is the strongest, and loudest, punctuation that can be used to end a sentence.  When you see him, it means that the sentence you’re reading has something very important, very emotional, or very urgent to say.  The Exclamation Point can also mean that you’ve turned the volume up on a sentence, so it’s often used to show when someone is yelling, shouting, or screaming.  

I’m not kidding!

Back to the point, he’s simply the perfect punctuation to use when you need an important sentence to stand out and be noticed, so remember, the next time you need to end a sentence with power—call on The Exclamation point!

SUPER POWERS:
The Exclamation Point is the strongest member of the Sentence Ending Team, and he has the power to give a sentence strong emotion and strong emphasis.

USE THE EXCLAMATION POINT FOR:
  • Emphasis
  • Urgency
  • Emotion
  • Commands

SUPER EXAMPLES:

#1)
 
I am master of this planet!

(Emphasis)

#2)

I need my power pack, now!

(Urgency)

#3)

I hate giant spiders!

(Emotion)

#4)

Hold it right there!

(Command)

WEAKNESS:
This punctuation hero should be used sparingly because the more you use The Exclamation Point in a consecutive series of sentences, the weaker and less effective he becomes.

SUPER EXAMPLE:

#1)
You rescued me from that monster!  I didn’t even know I was in danger!  If it weren’t for you, I’d be a goner for sure!  Thank you for saving my life!

Weak: If every sentence has an exclamation point, then none of them stands out as being important or special.  Also, using too many exclamation points can make it seem like you’re constantly shouting for no good reason.

You rescued me from that monster.  I didn’t even know I was in danger.  If it weren’t for you, I’d be a goner for sure.  Thank you for saving my life!

Strong: only one exclamation point to emphasis the most important sentence.

It can be very tempting to always use the exclamation point, but remember, it’s the better part of valor if you don’t. 
 ___________________________________
 
Before we decided on the unified look of the Super Symbols team, we explored having a unique look for each of the characters.  This is one of the early design sketches where we were having fun exploring the possibilities of The Exclamation Point's emphatic personality.

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